THE PAYWALL CHALLENGE
85 MILLION
INTERACTIONS
85 million US consumers reach paywalls 4x each month and these numbers are growing as more publishers pursue paid content models
90%
ABANDONMENT
Well over 90% of non-subscribing visitors abandon paywalls and over 80% of them are conditioned to avoid or infrequently return to the site
4 in every 10
OPPORTUNITY
4 in 10 who opt-in to Piiku will rapidly return to the site giving publishers the opportunity to cultivate them into more loyal readers
Based on Piiku propriety research 2013.
OUR SOLUTION

The consumer shift from print media to digital has created the need for publishers to pursue paid access models.

As a result consumers respond by initially abandoning the site over 90% of the time when asked to register or pay.

Powered by our Dynamic Value Exchange Engine, Piiku is a brand engagement and data capture platform that monetizes abandonment and cultivates returning loyal readers.

  • CASUAL READERS
    Customize the monetization process for search and direct source of paywall abandonment traffic
  • ACCESS BEYOND THE PAYWALL
    Provide custom levels of access beyond the paywall based on the value of each reader to your site
  • LOYAL SUBSCRIBERS
    Condition readers to return and become more loyal without cannibalizing your ability to convert subscribers
MEET THE TEAM
CONTACT US
ADDRESS, PHONE & EMAIL

Piiku INC

7621 Keynon Drive

Middleton

WI

53562

p. 608-509-2131

Email: sales@piiku.com